This is a very interesting interview with Rand Miller on "Gamers with Jobs" where he talks about the underlying premise of Uru. He describes it as content-based MMOG where content is the central focus of gameplay rather than a means to an end of a leveling-based experience, and new content is introduced on a regular basis to keep the world fresh. The challenge is to find a business model for this type of game.
Also for those who "myst" Uru, some players made a beautiful Myst-style 2D walkthrough of the game.
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