Reprinted from the Mary Margaret newsletter... but it's a good piece and wanted it to get more eyes.
One of the odd offshoots of the rise of the internet was the creation of an entirely new profession: the Community Manager. And while still in its infancy, Community Managers do something that's likely critical to your game's success: they work with your community of players. They're there every day (and often nights), connecting people, putting out the messages that will help your game thrive, helping to nourish a positive supplementary game experience, and bringing back all of the info they gather to your dev and marketing and CS and QA teams. They're doing their best to grow a huge asset for your game: the community.